Facebook ads

How to Succeed with Small Facebook Ads Budgets: A Beginner’s Guide

by with No Comment Digital Marketing

When I first started my Facebook ads agency, I ran successful campaigns for clients with small budgets—literally $100 per month, about $3 per day. The good news is, you absolutely can succeed with Facebook ads even on a small budget. In this blog, I’m going to show you how!

What Defines a Small Facebook Ads Budget?

Before diving into strategies, let’s define what a small budget means for Facebook ads.

  • Small Budget: Anything less than $1,000 per month ($33/day or less).
  • Tiny Budget: Less than $600 per month ($20/day or less).

You might think that such small budgets mean you can’t achieve much, but that’s far from the truth. In fact, I recommend that many businesses start small, because it gives you the flexibility to test and adjust without putting your finances at risk. Plus, once you figure out what works, you can scale up from there.

Focus on What Works in Your Industry

With a small budget, you can’t afford to experiment wildly with different ad formats, creatives, and strategies. Instead, you need to leverage what’s already working in your industry.

A great resource for this is Meta Ads Library, a free tool where you can browse ads from competitors and see what’s been running for a while. Focus on ads that have been live for at least 3-6 months, as these are likely to be the ones that are performing well.

Look for:

  • Ad formats (video, image, carousel)
  • Copy style and language
  • Audience targeting

You can then model these ads for your own campaigns, adapting the style, format, and messaging while ensuring your ads remain unique.

Reduce the Number of Variables

When working with a small budget, it’s crucial to keep things simple. Here’s how you can reduce variables in your campaigns:

  1. Sell one product or service: Start with your best-selling or most profitable item. Don’t spread your budget across multiple products or services.
  2. Focus on a single campaign: Instead of running multiple campaigns or ad sets, focus on one to get more data and insights on what works best.
  3. Minimize changes: Make fewer adjustments to your campaigns to give Meta time to optimize.

By doing this, you avoid spreading your budget too thin and allow Meta’s algorithm to work efficiently and optimize your campaigns for the best results.

Trust Meta’s Optimization

When operating on a small budget, it’s tempting to micromanage every aspect of your campaigns. But in reality, Meta’s algorithms are built to find the best audience and optimize campaigns for success.

Using Advantage+ shopping campaigns or Advantage+ audiences allows Meta to do what it does best—optimize your ads for better performance. Trust the system, and avoid overthinking things like targeting and custom audiences. The more you let Meta work its magic, the better your results will be.

Be Willing to Spend More for Conversions

One mistake many beginners make is having unrealistic expectations of their ad performance. Many expect a return on ad spend (ROAS) of 10x—meaning for every dollar spent, they want to see $10 in sales or leads. This is highly unlikely when you’re just starting out and working with a small budget.

Instead, I recommend being a bit more aggressive with your ROAS goals. Aim for something between 2x and 3x ROAS, which is more reasonable for new accounts and small budgets. This strategy will allow you to scale once you start seeing consistent results, even if it’s not hugely profitable in the beginning.

The key is not to expect large profits right away. Instead, focus on getting your campaigns to break even, so you can gather enough conversion data and optimize for better results as you scale up.

Don’t Waste Money on Brand Awareness Campaigns

Brand awareness campaigns are great for larger businesses with established brands, but they’re a waste of money for small businesses with limited budgets. When you’re working with a small budget, your goal should be direct sales or leads—not simply “getting your business out there.”

Instead, craft your campaigns with specific goals in mind:

  • Leads if you’re in a service-based industry.
  • Sales if you’re selling products directly.

The only exception to this is the omnipresent content strategy, which can effectively use awareness campaigns for small businesses targeting a very specific audience.

Avoid Constant Tweaks and Changes

One of the most important parts of Facebook advertising is the learning phase. This is when Meta tests various combinations to determine what works best for your campaign. But if you’re constantly adjusting your ads, you reset this learning phase, and your campaign can never fully optimize.

Once your campaign is live, avoid making changes too frequently. Give Meta the time it needs (usually 48-72 hours) to gather data and optimize your campaign for better results.

Final Thoughts

Running Facebook ads on a small budget doesn’t have to be difficult. In fact, it’s an excellent way to start building a profitable business without risking too much upfront. By focusing on proven strategies, reducing the number of variables, trusting Meta’s optimization, and being realistic with your ROAS expectations, you’ll be well on your way to success.

Are you ready to get started with Facebook ads?

If you’re looking to get the most out of your Facebook ads, let us handle your campaigns for you! With years of experience managing over $50 million in ad spend and helping businesses scale, we’re ready to help you grow.

Landing Pages Example Guramo

11 Proven Landing Page Tricks to Boost Leads and Sales

by with No Comment Guramo's PlaybookUI/UX

After launching over 600 landing pages across 120 niches, I’ve discovered the 11 most powerful strategies to help you get more leads and sales from your landing pages. These aren’t just theoretical tips — I’ve used these strategies to make millions of dollars in my own agency and have helped billion-dollar brands like Linktree create high-converting landing pages.

Today, I’m sharing these 11 proven tricks, complete with real examples, so you can copy and paste them into your own marketing efforts. Let’s dive in.

Trick #1: Give Your Landing Page an Eyebrow

An eyebrow is the first line of text above your headline. It immediately tells the visitor whether the page is for them. The goal is to answer their burning question right away.

Example: For a client in the wealth management space, the eyebrow reads, “Is $1 million enough to retire in Australia in 2024?” This speaks directly to the target market’s main concern, making them feel like they’re in the right place.

Another example is for a property investment client where the eyebrow says, “Looking to invest in property this year?” This resonates with the visitor’s intent and gets them to think, Yes, this is for me.

Trick #2: Give Your Landing Page a Voice

Would you trust a faceless company, or would you prefer to connect with an authority who speaks directly to you? A landing page should feel like a conversation with a trusted advisor, not just a sales pitch.

Example: For a hair restoration client, we created a first-person experience. The page speaks as if the doctor is directly addressing the reader, saying things like, “I hear this far too often from men…” This builds rapport and creates a relationship, making the visitor feel understood.

Trick #3: Use the Friction Remover

One of the biggest barriers to conversion is the hesitation to click the call-to-action (CTA) button. To overcome this, add text below the button that removes any doubt.

Example: On a home builder page, we added a reassuring quote under the CTA: “Hundreds of satisfied homeowners have trusted us to build their dream homes.” This removes friction by providing social proof and reassurance before the visitor clicks.

Trick #4: Force Consumption of Social Proof

Most businesses neglect to leverage video testimonials properly. Simply placing them on the page doesn’t guarantee people will watch them. That’s where forced consumption comes in.

Example: Instead of just placing a video testimonial on the page, we extract a key quote from the video and place it as a headline above the video. Even if visitors don’t watch the entire video, they’ll still get the message from the quote.

Trick #5: Implement a Pattern Interrupt

Your design should strategically catch the visitor’s attention where it matters most. A pattern interrupt is a deliberate design element that stands out and forces the reader to pay attention to key sections.

Example: On a wealth management page, we used a “warning” sign to draw attention to a critical message: “Warning: Delaying your retirement plan could hold you back from a comfortable retirement.” The unusual design (a red warning) grabs attention and encourages further reading.

Trick #6: Use Social Proof with Intent

Instead of just adding testimonials randomly, use social proof with a clear purpose. Leverage testimonials to back up your big claims and answer the visitor’s questions about whether your product or service is right for them.

Example: For a property investment client, we created a section titled “Is this for you?” and paired each archetype (e.g., first-time investors, seasoned investors) with a relevant testimonial. This makes the visitor feel like others with similar needs have already found success with the product.

Trick #7: Cloud Jacking

Cloud jacking is about leveraging the credibility of external authorities or celebrities to bolster your own claims.

Example: For a weight loss product, we showcased celebrity endorsements — not just the product’s founder. By including the names of celebrities who publicly praised the product, we strengthened its credibility.

Trick #8: Use a Comparison Table (Us vs. Them)

One of the biggest questions visitors have is How are you different from your competitors? Combat this by adding a comparison table that shows how your product stands out.

Example: On a page for a property investment client, we compared the client’s services to traditional property investment methods. We emphasized how modern and efficient the client’s offerings were, making traditional methods seem outdated and less desirable.

Trick #9: Offer a Money-Back Guarantee

People hesitate to purchase if they feel there’s a risk involved. Remove this barrier by offering a clear, strong money-back guarantee.

Example: For a workshop product, we included a 30-day 100% money-back guarantee right under the CTA. This reassures the visitor that they can try the product risk-free, increasing their willingness to purchase.

Trick #10: Leverage Native Social Proof

Instead of generic testimonials, use social proof that feels native to the platform — something visitors are already familiar with.

Example: Using screenshots of real LinkedIn comments or Slack messages adds credibility. People recognize these platforms and are more likely to trust the messages.

Trick #11: Create Urgency with a Countdown Timer

Adding urgency to your landing page encourages visitors to take immediate action. A countdown timer or limited-time offer can push them to make a decision faster.

Example: We added a countdown timer to a property investment page, showing that the “golden window” to invest was closing soon. This urgency drove more conversions as visitors didn’t want to miss out.

By incorporating these 11 tricks into your landing pages, you can drastically increase your conversions and drive more leads and sales. Each strategy builds on the other, so the more you use, the more powerful your landing page becomes.

Ready to start transforming your landing pages? Use these tricks today and watch your results improve!