How the ROI Calculator Works
This calculator estimates net profit per month generated by our outreach system based on your inputs. It is not a percentage ROI. It outputs a dollar amount: estimated monthly profit after costs.
1) We start with your outreach volume (contacts/month)
Your Outreach Scale sets two things:
Contacts per month
Standard: 1,000
Hyper-growth: 5,000
Light speed: 10,000
Tooling cost per month (fixed add-on cost)
Standard: $500
Hyper-growth: $700
Light speed: $1,000
These tool costs represent the estimated monthly cost of outbound infrastructure (tools, inboxes, data, etc.) at each volume.
2) We estimate replies using a fixed reply rate
The calculator assumes a low-end 3% reply rate across all outreach scales. [our outreach ranged from 2.7% to 6.1% reply rate]
Reply rate is hard-coded: 3% (0.03)
So:
Estimated replies per month = contacts × 0.03
Example:
If you select 1,000 contacts, replies = 1,000 × 0.03 = 30 replies/month
3) We estimate closed deals using your close rate
You provide Avg Close Rate (%). This is applied to the estimated replies.
Estimated closed deals = replies × close rate
Example:
30 replies/month with a 10% close rate
closed deals = 30 × 0.10 = 3 deals/month
4) We estimate monthly revenue using your average order value (AOV)
You provide Avg Order Value. We apply that to the estimated closed deals.
Gross revenue = closed deals × AOV
Example:
3 deals/month × $5,000 AOV
gross revenue = $15,000/month
Important note: this is gross revenue, not profit. Costs come later.
5) Advanced input: Time to close spreads revenue across months
If you enable Advanced inputs, you can set Avg Time to Close (months).
This assumes deals do not close instantly. Instead, revenue is spread over the close cycle.
Adjusted monthly revenue = gross revenue ÷ time to close
Example:
gross revenue = $15,000
time to close = 2 months
adjusted monthly revenue = $15,000 ÷ 2 = $7,500/month
If Advanced Inputs are closed, the calculator defaults to:
time to close = 1 month
6) Advanced input: Churn reduces monthly revenue
If you enable Advanced inputs, you can set Avg Churn Rate / month (%).
Churn is applied as a reduction to the adjusted monthly revenue.
Net monthly revenue = adjusted monthly revenue × (1 − churn rate)
Example:
adjusted monthly revenue = $7,500
churn = 10% (0.10)
net monthly revenue = $7,500 × 0.90 = $6,750/month
If Advanced Inputs are closed, the calculator defaults to:
churn rate = 0%
7) Finally, we subtract the monthly cost of the plan and tooling
The calculator subtracts:
Your plan cost (monthly plan price OR annual plan equivalent)
Tool cost (based on Outreach Scale)
It produces two net profit values:
Monthly billing net profit
Annual billing net profit (shown as “/mo on annual billing”)
Monthly billing net profit
Net Profit (Monthly) = net monthly revenue − (monthly plan cost + tool cost)
Annual billing net profit (per month equivalent)
Net Profit (Annual Billing) = net monthly revenue − (annual plan cost per month + tool cost)
This is why you see two profit numbers:
the big one is based on monthly pricing
the smaller “on annual billing” value uses the annual plan converted to a monthly equivalent